#BLOGGERSGIVEBACK – Downloading The Paradigm Shift With Support From Nev Schulman, Laura Perlongo and More
The historical event #BloggersGiveBack took place at the FIT Design Entrepreneurs Collaborative 520 8th Avenue Suite 1202, New York, NY 10018 from 6:30-9:30PM Tuesday, Nov. 13, 2018.
A highly curated and diverse group of 200 of New York City’s top influencers and bloggers, models, celebrities, modelling and PR agencies, media and brands with a combined global reach of well over 20 million, have come together to provide clothing donations to Housing Works and in partnership with the media, redefine the terms “Blogger/ Influencer” as being someone who only works for their own benefit, to being someone who can affect positive change in society.
The celebrity infused subject matter expert panel discussion was led by paradigm shifting event co-producers Catherine Schuller, renowned diversity fashion event curator of Runway the Real Way, Sarah Hamel-Smith plus sized model and digital influencer at True Model Management and Urszula Makowska, actress, influencer and social media expert.
Panelists included Nev Schulman the host of MTV’s show Catfish, creative director Laura Perlongo, Khrystyna Kaz winner of America’s Next Top Model, Chrissy Monroe founder of Survive to Thrive Global and VH1’s show Love and Hip Hop, Kahlil Martin NYC socialite and CEO of D17Productions Management Corp, Kristen Luong designer of sustainable fashion line KROMAGNON and Scarlett Hao the first Chinese curvy fashion influencer. Participants discussed the importance of diversity, sustainable fashion practices as well as ways to awaken the social responsibility component in influencer marketing/ blogging.
“#BloggersGiveBack is a brilliant idea that I hope continues to grow and help young people understand the potential they have to make positive change.” - Nev Schulman, executive producer and host of MTV's Catfish. “A great night for a great initiative. Proud to be part of such an inspiring community of content creators taking the time to invent new ways to give back.” - Laura Perlongo, women's advocate, host and creator of Facebook's We Need to Talk.
Bloggers Give Back was formulated through recognising a need for applying a social responsibility, diversity and sustainability component to Blogging/ Influencer Marketing. “With the implosion of social media we have shifted from a consumption based to an interactive based media paradigm. For the first time in history people are able to tell their own stories to mass audiences. The event has awakened bloggers and influencers to their power to utilise their voices to affect positive social change.” - Sarah Hamel-Smith.
Bloggers have a reputation in society as being selfish and narcissistic and this simply isn’t the truth. Participants gathered together to change the conversation. “Today, we are here to thank those who have supported us from the beginning and to give back to the community we are a part of, but also to do make a positive change with our voices utilizing social media to assist those in need. We have the voices. We have the power. We have the influence. We have the social media presence. Let’s do something positive together.” - Urszula Makowska. “In the spirit of gratitude and sharing, we have come together to create an uplifting and joyous event to deliver a strong message about unity and caring.” - Catherine Schuller.
About Bloggers Give Back
Bloggers Give Back was formulated through recognizing a need for applying a social responsibility, diversity and sustainability component to Blogging/ Influencer Marketing. The occasion has been co-produced by renowned diversity fashion event curator with Runway the Real Way, Catherine Schuller @schullercat, @runwaytherealway, plus-sized model and digital influencer at True Model Management, Sarah Hamel-Smith @thecurvytrini and actress, influencer and social media expert Urszula Makowska @urszulala.