Award Winning French animation production company Xilam Animation secures three new agents for OGGY & THE COCKROACHES
Xilam Animation, the award-winning French animation production company, has appointed three new licensing agents to represent its flagship global children’s brand Oggy & the Cockroaches across multiple territories.
IMC Licensing will represent the brand across Latin America, excluding Mexico. Seasons 3,4 and 5 of Oggy & the Cockroaches have all been sold to Cartoon Network in Latin America, with season 5 set to air at the end of the year. Meanwhile, Active Merchandising will represent the Oggy & the Cockroaches in Germany, where a new terrestrial broadcaster will be announced soon, and brand4rent will take on the brand in Russia where seasons 3 and 4 of the series is set to start airing on Carousel this summer.
These new licensing agents will aim to bring the Oggy brand to various categories in their respective markets. These will include toys and game, collectibles, publishing, stationery, back to school and promotion among others.
Marie-Laure Marchand, Senior Vice President of Global Licensing at Xilam said “Oggy & the Cockroaches has enjoyed great success to date and IMC Licensing, Active Merchandising and brand4rent are all ideally placed to capitalize on the momentum of the TV broadcast. We are immensely proud of the show and with everyone’s experience and shared passion for Oggy, we look forward to developing exciting licensing plans for Latin America, Russia and Germany. Our international expansion is a major strategic priority ahead of the launch of the new season 5, and having a presence in these major territories will be key in accomplishing this goal locally.”
The appointments come as Xilam also renews its partnerships with existing Oggy & the Cockroaches licensing agents including Empire Licensing in South-East Asia and Discovery Kids in Italy where season 5 will be launched this fall, as well as the new appointment of Dream Theatre in India.
In addition to Cartoon Network Latin America, season 5 (78 x 7’) is set to rollout internationally on a number of leading broadcasters in key territories including Gulli in France which will air the new season in September. Additional broadcasters include Cartoon Network Asia and Africa, K2 and Frisbee in Italy, RTBF and VRT in Benelux.
Oggy & the Cockroaches is distributed in more than 160 countries around the world and is watched in 600 million homes.
Xilam is one of Europe’s leading animation companies, producing and distributing original children’s and family entertainment content in both 2D and CGI formats across TV, film and digital media platforms. Founded in 1995 by Marc du Pontavice, the award-winning Paris-based company owns a catalogue of more than 2,000 animated episodes and 3 feature films including strong brands such as Oggy & the Cockroaches, Zig & Sharko, The Daltons, Rolling with the Ronks and its first pre-school property, Paprika.
Broadcast in over 160 countries on all the major global children’s TV networks, these series are also breaking records on all the major digital platforms, including YouTube with over 250 million views per month, ranking Xilam as one of the top global content providers in animation.
Xilam employs more than 400 people, including 300 artists, who are based across its four studios located in Paris, Lyon, Angoulême and Hô-Chi-Minh Ville in Vietnam.
brand4rent is a licensing and brand management company based in Moscow, Russia, founded in 2015. It provides partners with a full range of services, from consulting on brand development to media sales, licensing and creative support.
Current portfolio includes such brands as Maya The Bee, Wissper, Oddbods, Pepsi, Talking Tom, АК-47, Armoured Warfare: Armata, Assassin’s Creed, Cossacks, Gapchinska, MotoGP along with many others.
CEO & founder Denis Kulakov has a wide expertise in licensing. Previously he made Disney Consumer Products Russia & CIS #1 licensor in Russia.
About IMC Licensing
International Merchandising Consultants (IMC) has long history and therefore is the most experienced company in the licensing business of Latin America. With a deep understanding of the market (Know How) and with more than 300 companies in its client portfolio (Know Who). Represents big entertainment enterprises as Warner Bros Consumer Products, Twentieth Century Fox, Sony Pictures Consumer Products, Paramount, Rovio, Toei Animation, King and Etermax among others. Commercializes the rights of use of names, images and logos of a wide variety of trademarks. Among its properties, you can find classics such as Looney Tunes, El Zorro, Tom & Jerry, Heidi, The Little Prince; big screen hits such as Superman, Batman, Harry Potter, Ice Age, Masha & the Bear; characters that are trending topic all over the world like The Simpsons, Dragon Ball, among others. Also represents big properties from mobile gaming as Preguntados, Angry Birds, Candy Crush. In sport business, represents many European football clubs, including FCBarcelona.