#THEFUTUREDOESNTSUCK MEAN GIRLS Actor Daniel Franzese Urges Plastic Straws Emojis To Be Removed In Line With WORLD WATER DAY
AS PART OF #THEFUTUREDOESNTSUCK, A “CEASE AND DE-SIP” LETTER TO UNICODE HAS BEEN ISSUED
Today is World Water Day, in a bid to help rescue the ocean - Mean Girls film star Daniel Franzese is championing the removal of plastic straws not only physically but through your mobile as well. He's part of The Future Doesn't Suck initiative and raising awareness of the Cease and De-sip letter that's been published today.
Sydney, the sea turtle has penned a cease and de-sip letter to Unicode to encourage them, to get rid of their plastic straws on their emojis. The letter has been created from the viewpoint of a sea turtle.
#TheFutureDoesntSuck campaign from Bacardi and Lonely Whale is an innovative, nonprofit ocean collaboration. The partnership pledges to remove one billion plastic straws from circulation by 2020.
In conjunction with World Water Day, comedian and activist Daniel Franzese champions for Unicode to remove straws from their emojis.
The cease and de-sip letter, penned from the viewpoint of a sea turtle, Sydney, follows #TheFutureDoesntSuck campaign from Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit. The partnership pledges to remove one billion plastic straws from circulation by 2020.
According to WWF’s global plastic report, on average, we each use 53 kilograms of plastic a year and generate a collective total of more than 300 million tonnes of plastic waste. By 2030, this is predicted to double. Of the plastic we consume, about 40 per cent are single-use — things like cutlery, plates, food containers, electronics packaging.
Bacardi and Lonely Whale were eager to help Sydney shed light on the threat of plastic straw pollution, showing how one man’s straw is another turtle’s backyard trash. “I was honoured when Sydney first floated her anti-emoji straw campaign by me, mainly because I shared the same salty feelings about single-use plastic straws,” said Daniel Franzese. “I challenge not only Unicode, but everyone to join and pledge so we can ensure a bright future for Sydney and all her marine life friends.”
Daniel Franzese helped highlight the very real consequences our consumption has on the environment by asking people to pledge to "#StopSucking" and "go plastic strawless." in August 2016. In the same year, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the U.S. waste stream.
“Marine life is badly affected by plastic waste in our waterways, and refusing disposable plastics, such as the single use plastic straw, is a simple way that each of us can take action,” said Jacob Briars, Global Advocacy Director for Bacardi. “One of the world’s most popular cocktails is now the ‘tropical cocktail emoji’ with millions ‘served’ every year. Yet every one of those comes with a straw. To draw attention to the use of straws in a lighthearted way, we hope we can get our digital symbols to reflect the work Bacardi, as well as hundreds of bars, and thousands of cocktail drinkers, are doing to reject single use plastic straws in real life (the drinks are better too IRL).”
Together they aim to raise awareness of the cause further by encouraging unicode to remove their plastic straws from emojis. Visit The Future Doesn't Suck website. There, individuals can declare their pledge to ensuring #TheFutureDoesntSuck by committing to go plastic-straw free and recruit restaurants, hotels, bars and other venues to do the same. Establishments can register their commitment and challenge others to take the pledge so that together we can all ensure #TheFutureDoesntSuck.
Since joining forces in 2018, Bacardi Limited and Lonely Whale have collaborated to spread the message of reducing the use of single-use plastic straws through brand activations, influencer events, social media and more. Together, they’ve recruited customers to join the pledge through campaigns in the United States, UK, China and New Zealand. Bacardi also committed to a full review of its supply chain to eliminate the use of plastic where possible while developing recyclable and biodegradable alternatives.
Both Bacardi and Lonely Whale are supportive of the United Nations Sustainable Development Goals for 2030, comprised of goals and targets set to stimulate action in areas of critical importance for both humanity and the planet. Visit The Future Doesn't Suck website to join this global campaign. There, individuals can declare their pledge to ensuring #TheFutureDoesntSuck by committing to go plastic-straw free and recruit restaurants, hotels, bars and other venues to do the same. Establishments can register their commitment and challenge others to take the pledge so that together we can all ensure #TheFutureDoesntSuck.
More information on this project can be found on The Future Doesn't Suck website.
ABOUT LONELY WHALE
Lonely Whale is an award-winning incubator for courageous ideas that drive impactful market-based change on behalf of our ocean. Founded in December 2015 by Adrian Grenier and Lucy Sumner, Lonely Whale is inspired by the power of community to create the change needed to ensure a healthy planet. Lonely Whale is working towards a new era of radical collaboration, together facilitating the creation of innovative ideas that push the boundary on current trends in technology, media and advocacy that positively impact the health of our oceans.
The organisation spearheaded the global Strawless Ocean movement, which permanently removes single-use plastic straws from establishments and markets, and NextWave Plastics, the first global network of ocean-bound plastics supply chains. Lonely Whale’s work has been recognized by Fast Company’s World Changing Ideas and Most Innovative Companies, the Shorty Awards, the ADDY Awards, the SEAL Awards, the P4G 2018 Circular Economy Award sponsored by the Danish Government, the HALO Awards, and more. Lonely Whale is a proud supporter of the UN Environment’s #CleanSeas campaign. To learn more and support, follow @LonelyWhale.
ABOUT BACARDI LIMITED
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded more than 157 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Follow us on Instagram and Twitter