MAY THE FORCE BE WITH YOU: comparethemarket.com Teams with Lucasfilm + Disney on Star Wars: The Last Jedi Campaign
Ahead of the hotly anticipated release of Star Wars: The Last Jedi, comparethemarket.com has collaborated with Lucasfilm and Disney on a new campaign which will see the meerkats immerse themselves in the world of Star Wars.
A brand-new 30” ad will air on TV from the 1st December 2017, inspired by the longstanding Star Wars franchise and the memories many people will have of seeing the films throughout their lives.
The advert opens on the present day with a shot of Sergei looking through his trunk of treasures in the attic. He finds and eagerly pulls out his toy lightsaber from years gone by. Dusting off his discovery, audiences are then catapulted back to Sergei’s childhood where he can be seen playing around the garden with his lightsaber and father in view. The ad then moves on to a second memory of Sergei giggling and play-fighting outdoors.
The scene changes to a festive living room, with a fire crackling and a Christmas tree in the background. Popular baby meerpup Oleg is seen dressed in a cute BB-8 onesie as he playfully tackles Sergei.
The ad finishes as Sergei’s memories are interrupted and he is seen back in the present day with Aleksandr calling for him to hurry up or else they’ll miss the film. Aleksandr and Sergei are then seen back together at the cinema, lightsabers in hand, ready to watch Star Wars: The Last Jedi.
The new advert is supported by a 360-marketing campaign. The TVC, by VCCP Blue, was directed by Darren Walsh and produced by Steven Riley and Patrick Duguid at Passion Pictures. The ad, also supported by media agency MEC, will be promoted via TV, radio, OOH, in-cinema and social. Further details on a social media activation will be released from the 15th December 2017.
Mark Vile, Chief Marketing Officer at comparethemarket.com, said “The Star Wars franchise evokes nostalgic memories for many people, with a trip to the cinema often a highly anticipated family event. After a hugely successful partnership with Disney for Star Wars: The Force Awakens, the biggest movie of all time in the UK, we’re delighted to be working on the next instalment of this iconic film franchise. We’ve got some exciting activations in the pipeline that our customers are going to love and be able to get actively involved in, so would advise everyone to keep a look out, as more is yet to be revealed.”
Existing and new customers of comparethemarket.com have the exclusive opportunity to enjoy the new Star Wars: The Last Jedi film with their 2-for-1 MEERKAT MOVIES cinema tickets either on a Tuesday or Wednesday.
Since launching MEERKAT MOVIES over two years ago, over eight and a half million people have redeemed a code with comparethemarket.com, potentially saving the UK over £56m by giving members the chance to enjoy two for one cinema tickets every week for a year.
Star Wars: The Last Jedi releases in cinemas nationwide on 14th December 2017
About Meerkat Movies
For existing customers Meerkat Movies is valid for 12 months up until the expiry date or the first anniversary of the qualifying product.
With cinema tickets costing on average £7.41, if a customer were to take full advantage of the 2-for-1 offer every week for a year, they could save over £385.32, effectively watching 52 free movies.
For more information visit http://www.comparethemarket.com/media-centre
comparethemarket.com was launched in 2006 and has grown rapidly over the past eleven years to become one of the UK’s leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
comparethemarket.com actively works with its brand partners to help provide great services to customers.
comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Conduct Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094
* Source: Cinema UK
About Star Wars: The Last Jedi
In Lucasfilm’s Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of UK’s biggest film of all time The Force Awakens, join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.
The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
Star Wars: The Last Jedi is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.
Star Wars: The Last Jedi opens in UK cinemas on December 14, 2017.
Client – comparethemarket.com
Creative Agency - VCCP
Executive Creative Director - Darren Bailes
Creative Director – Matt Lloyd
TV Producer – Andy Leahy
Creative Team – Teodora Nicolae & Malina Giurgea
Planner - Charlotte Marks
Account Director - Beto Ghidini
Account Manager - Jamie Isaac-Richards
Production Company – Passion Pictures
Director – Darren Walsh
Producers – Steven Riley & Patrick Duguid
Editor – Gus Herdman
Animation & VFX – Passion Pictures
Colourist – Simone Grattarola
Post Production – Brian Carbin at Rushes
Post Production producer – Joe West
Sound Engineer – Tom Pugh @ GCRS