Marvel and IMAX® invite UK fans to take part in the new “Hulkbuster Experience” in support of Marvel’s Avengers: Age Of Ultron at select IMAX cinemas across the country
To celebrate the release of Marvel’s Avengers: Age of Ultron, Marvel and IMAX have teamed up to bring the “Hulkbuster Experience” to select IMAX cinemas across the UK starting this weekend until June 2015.
Using the latest KinectV2 camera, the Augmented Reality experience will allow members of the public to suit up in Tony Stark’s Mk43 armour before donning the supersize Hulkbuster armour to take on Ultron’s Robot Army and The Hulk and be truly immersed in the Marvel Cinematic Universe.
If you have what it takes to be an Avenger, the “Hulkbuster Experience” public sessions will run free of charge, for four weeks exclusively at the below IMAX cinemas, on a first-come, first-served basis:
• Showcase Bluewater
• Odeon Manchester Printworks
• Odeon Metrocentre Gateshead
• Odeon Milton Keynes
• Cineworld Sheffield
• Cineworld Crawley
Marvel’s Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time, is now IMAX’s highest-ever UK box-office opening and is available in IMAX 3D throughout the UK now.
AVENGERS: AGE OF ULTRON IS OUT NOW IN UK & IRELAND CINEMAS
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theatres (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.
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About Marvel’s Avengers: Age of Ultron
Marvel Studios presents “Avengers: Age of Ultron,” the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.
Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel’s “Avengers: Age of Ultron” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Avengers: Age of Ultron is in cinemas across the UK now.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit Marvel.
© 2015 MARVEL