Paramount Launches its First Augmented Reality Experience Featuring Content from TRANSFORMERS: THE LAST KNIGHT
In conjunction with the release of the Transformers films on 4K Ultra HD, Free Mobile App Lets Users Play as Popular BUMBLEBEE Character
App Created by Viacom NEXT using Apple® ARKit Technology
Paramount Home Media Distribution today unveiled a free augmented reality experience for iOS app users, coinciding with the release of the Transformers films: Transformers, Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and on 4K Ultra HD.
Created by Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app incorporates content from the latest film in the blockbuster series, Transformers: The Last Knight.
The app overlays 3D graphics onto a user’s surrounding physical space, designed as the virtual junkyard of protagonist Cade Yeager as seen in Transformers: The Last Knight. Players control the actions of BUMBLEBEE, directing his movement while hitting, blowing up and interacting with various objects, which can be added to expand the interactive environment.
“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, Vice President, Worldwide Digital Business Development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we’re excited to give fans the opportunity to get in the driver’s seat and take BUMBLEBEE for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, Senior Vice President of Viacom NEXT. “We’re thrilled to help break this new ground at Paramount.”
The experience is free to download from the UK App Store until February 20, 2018. Users can also order Transformers: The Last Knight on 4K HDR through the app