OH, BOY! Mickey Mouse Is Getting His Own Channel Showing Wall-To-Wall MICKEY AND PALS Shows…All Day, Every Day!
Disney announces Mickey and Pals Takeover in the UK and Ireland in September
Broadcast on Disney XD +1 and carried by Sky and Virgin Media, it will include hit Mickey-related programming from the number one pay children’s TV channel
Disney Channels UK and Ireland has today announced it will launch a Mickey and Pals takeover on September 4, running 24-hours-a-day for the course of the month on Disney XD +1 carried by Sky and on Virgin Media.
Content will include selected episodes of Mickey Mouse Clubhouse, Mickey and the Roadster Racers, Sofia the First, The Lion Guard and Doc McStuffins. The channel will also host a range of Mickey Mouse Clubhouse specials.
Mickey and Pals will cater for younger Disney Junior preschool viewers and follows on from the successful launch of the channel’s latest property, Mickey and the Roadster Racers. In the UK, its premiere episode ranked number one in its timeslot amongst all kids’ channels – ahead of free to air competitors. Mickey and the Roadster Racers has reached an impressive 3 million viewers above 4 years of age since launching in April 2017. (Sources: BARB/TechEdge. All homes. 24 hours. 7-day consolidated data, 1 + 3minutes continual reach, 19/04/17 to 02/08/17).
“As our company’s main ambassador Mickey Mouse brings joy to people worldwide. We are transporting all the fun and endearing optimism associated with him to one destination which parents and pre-schoolers can jointly embrace whether they view our shows via linear or VOD platforms, boosting our core Disney Junior offering”, commented David Levine, General Manager, Disney Channels UK and Ireland.
The Mickey and Pals takeover follows the popularity of the Marvel Spider-Man takeover which ran on Disney XD +1 during the month of July.
Disney Junior launched in the UK in May 2011 and learning-focused Disney Junior invites parents to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-6.
Mickey and Pals takeover will be broadcast on Disney XD +1 (Sky 608) and (Virgin Media 708) from September 4-29 in the UK.
About Disney Junior UK
Disney Junior invites parents to join their child in the Disney experience of magical, musical and heartfelt stories, while incorporating specific learning and development themes designed for children aged two to six. Programming incorporates creative storytelling and characters who make learning a playful experience with shows like The Lion Guard, Sofia the First, Doc McStuffins, PJ Masks and Mickey and the Roadster Racers.
Disney Junior consecutively ranks as the number one pay TV preschool channel in the UK with kids.