Novel Entertainment's HORRID HENRY Expands Ranges At Retail with New Deals + Renewals Secured Across Multiple Categories | The Fan Carpet

Novel Entertainment’s HORRID HENRY Expands Ranges At Retail with New Deals + Renewals Secured Across Multiple Categories


13 March 2019

Texco has a new range of Horrid Henry bedding while Cooneen has a new line of pyjamas at retail in Asda and a brand new range of Horrid Henry themed glasses are available through the NHS voucher scheme following a deal secured with Clear Vision.

Novel has also renewed deals across key categories, extending its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s.

Paul Lamond has extended its agreement for board games and puzzles, P2 Games has agreed to a new licence for its gaming app and Fabric Flavours is now in its 12th year as licensing partner for Horrid Henry shirts.

Novel Entertainment has secured a raft of licensing deals for its award-winning animated series Horrid Henry, which is currently airing on Nickelodeon and Netflix in the UK as well as in 90 territories globally.

Texco has a new range of Horrid Henry bedding while Cooneen has a new line of pyjamas at retail in Asda and a brand new range of Horrid Henry themed glasses are available through the NHS voucher scheme following a deal secured with Clear Vision.

 

 

Novel has also renewed deals across key categories, extending its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s. Paul Lamond has extended its agreement for board games and puzzles, P2 Games has agreed to a new licence for its gaming app and Fabric Flavours is now in its 12th year as licensing partner for Horrid Henry shirts.

The recent licensing deals were brokered by Novel licensing agent Caroline Mickler Ltd.

Novel’s four-time BAFTA-nominated TV series is one of the biggest children’s animated shows ever in the UK. The fifth season is currently on air in the UK and the brand has been extended to include film, stage, radio and online extensions, as well as being at the heart of a successful licensing and merchandising programme.

 

 

A total of 250 episodes are now available with recent sales including MBC (Middle East), Alati International (Russia), and Atlantic Digital Networks (Canada). Renewals include Turner Broadcasting System (Asia), Mediacorp (Singapore), POP TV (Slovenia), E-Vision (Middle East), Asiana (Korea) and Netflix (France, US, Canada, Australia and New Zealand).

Other leading broadcasters on board include ABC Australia, RTE Eire, Mediacorp Singapore, Gulli France, NRK Norway, Hulu US, SVT Sweden, YLE Finland, RTP Portugal, TVP1 in Poland, and Al Jazeerah Middle East.

A Novel Entertainment Production, Horrid Henry is produced by Lucinda Whiteley and Mike Watts.

About Novel Entertainment
Novel Entertainment was founded in 2001. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programming includes Horrid Henry, CINEMANIACS, Cine-Minis, Fimbles, The Roly Mo Show, Rockit’s Pocket and Ping & Pong. Since 2001 the company has produced over 650 programmes for television and radio, garnering multi BAFTA and RTS Award nominations. The company’s brand experience extends into licensing and merchandising, computer games, interactive online content, music, stage shows and feature films.

About Horrid Henry
Horrid Henry is a major multi-media brand. The TV show rapidly became CITV’s most popular series and is now NickToon’s most popular show. The series is broadcast in 90 territories outside the UK and in 2011, Novel co-produced a live action feature film of Horrid Henry; the first ever British kids’ movie to be filmed in 3D. There is an active licensing and merchandising programme in place and the property has also successfully been adapted for online and for computer games. The live stage show, Horrid Henry - Live and Horrid, ran for 285 performances in London’s West End and across the UK and the fans’ website has attracted more than 12 million hits since its launch in October 2009 and has been visited more than half a million times in the past year alone.

Horrid Henry is based on the characters created by Francesca Simon and illustrated by Tony Ross; the books are published by Orion Children's Books. He has become a worldwide publishing phenomenon, available in 27 countries including the US, with sales exceeding 22 million books in the UK alone. Translated into 22 languages, Henry has assumed many different national identities including the gloriously named Pablo Diablo in Spain and Rico Le Peste in Italy.

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