Marvel Studios’ AVENGERS: INFINITY WAR Makes Hollywood History As First Film Shot Entirely With IMAX® Cameras
Grosses $41.5 Million For Record Global Launch In IMAX® Cinemas
IMAX Corporation (NYSE:IMAX) today announced that Marvel Studios’ Avengers: Infinity War, which marks the first Hollywood film to ever be shot entirely with IMAX® cameras, opened in IMAX® cinemas with a record-setting $41.5 million weekend global debut on 715 screens (excluding China), making it the best-ever IMAX opening for a Marvel title and the third largest IMAX opening of all time.
Domestically, Avengers: Infinity War set a new IMAX Marvel opening weekend record, grossing $23.3 million on 408 IMAX screens. The IMAX domestic network reported multiple sell-out screenings with IMAX representing 8 of the film's top 10 North America engagements.
International IMAX weekend results for the film over the same period – without the benefit of China – also set a new IMAX Marvel record reaching $18.2 million from 307 international sites. In the UK, IMAX screens grossed $3m/£2.1m - one of more than 25 international markets including India, Japan, France, Germany and Argentina recording their best ever IMAX opening for a Marvel title. Furthermore, IMAX locations in 19 territories including Korea, Italy, Brazil, Mexico and the UAE all reported their best opening weekends ever. The film is scheduled to open in additional territories including Russia (May 3), where the film will receive a four-day-early release in IMAX, as well as China (May 11).
“Avengers: Infinity War is a truly epic global blockbuster phenomenon that has set records across the IMAX worldwide network with China still to come," said IMAX CEO Richard L. Gelfond. “We believe this weekend’s results are another clear indication that moviegoers are seeking out the biggest blockbuster events in the immersive IMAX format and an incredible start to what is shaping up to be a very promising summer lineup.”
Directors Joe and Anthony Russo designed Avengers: Infinity War for IMAX by capturing the entire film with IMAX cameras, marking the first Hollywood film in history to achieve this milestone. Exclusively in IMAX cinemas, the film expands vertically to show up to 26% more picture – providing audiences with even greater scope and breathtaking quality for a truly unparalleled experience. The filmmakers will also use IMAX cameras to shoot the entirety of the next Avengers film which is slated for release in May 2019.
“We are honoured to be part of the remarkable box office performance of Avengers: Infinity War, which reflects the unprecedented fan anticipation that Marvel has been building over the past decade,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “Congratulations to our friends Joe and Anthony Russo, Kevin Feige, and teams at Disney and Marvel – we're extremely proud of our collaboration across the marketing, distribution and production processes with the groundbreaking use of IMAX cameras to deliver audiences a truly differentiated experience that has sparked extraordinary enthusiasm from around the globe.”
AVENGERS: INFINITY WAR IS OUT NOW IN CINEMAS AND IMAX
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX cinemas to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, and Shanghai. IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2017, there were 1,370 IMAX theater systems (1,272 commercial multiplexes, 12 commercial destinations, 86 institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
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