LINEUP INDUSTRIES Scores with SWITCH as the Hit Belgian format is commissioned in Netherlands for NPO3 this January
Independent international distribution company Lineup Industries has scored a Dutch commission for SWITCH (30x30’), created by Panenka. The gameshow will be produced by Tuvalu Media and stripped daily on AVRO Tros on NPO3 from 29th January.
The Dutch commission follows huge success for the show in Belgium, where it has just been commissioned for a third season on VRT. The accompanying app, in which you can play against friends or other SWITCH fans to win prizes from game sponsors, has been downloaded by over half the viewership in Belgium alone, with one in six of the Flemish-speaking population joining the playing community. Lineup Industries represents global rights to the format.
SWITCH is the first quiz in the world that is played without points – the gameshow so simple and so visual, you don’t need a score. Five contestants stand side by side. Their position in the line is determined by their answers: the one furthest on the left is in first place, the one furthest to the right is in last place. By solving word puzzles and trivia questions, contestants can Switch places.
The goal is to stay in the game with increasingly high stakes and be in first place before the final. If a contestant wins the final, they are awarded €1,000. If they lose, the money rolls over until it’s won. The same five contestants return throughout the week and if a contestant wins all five days, their prize fund is doubled.
Julian Curtis, co-founder of Lineup Industries said “Gameshows are perennially popular and we are seeing strong demand for daytime quiz formats as well as access primetime shows that the whole family can enjoy. SWITCH is both, it is compelling but simple, and ideal programming to strip across the week with increasing risk and reward!”
About Lineup Industries
With a global reach, Amsterdam-based Lineup Industries is an independent international distributor offering the highest level of sales expertise combined with a tailored, global service. The company consists of a senior team of executives with wide-ranging experience dealing with broadcasters, corporations, independent producers and individuals worldwide. Lineup Industries focuses on formats and derived IP and is competitive and streamlined in its approach, facilitating high quality materials and consultancy, ensuring consistency across every production through its lifespan. In 2016 Beta Film GmbH took a stake in Lineup Industries forging a complementary distribution partnership between the companies.