Leading Video-On-Demand Platform Rakuten TV acquires TalkTalk TV’s off-net transactional base to Reach over 3 Million Users
Off-net transactional users will become Rakuten TV customers - gaining access to all the content available on Rakuten TV in just one click
Rakuten TV reaching over 3 million users in the UK
Rakuten TV, one of the leading video-on-demand platforms in Europe, today announced that it has acquired TalkTalk TV’s off-net transactional base. The base, which is made up customers who do not take TalkTalk broadband and TV, will be able to access all the wealth of available content on Rakuten TV.
Such users will benefit from the increase in the home entertainment quality that Rakuten TV provides, especially for Smart TV owners who will enjoy the latest cinema releases with the ultimate cinematic experience - such as Jumanji 2, Justice League or The Disaster Artist.
This acquisition sees Rakuten TV continue its growth in Europe to become one of the leading platforms in video-on-demand, reaching over 3 million users in the UK.
Rakuten TV has been carefully chosen as the service for off-net transactional customers to continue enjoying their previously purchased films and TV programmes. There will be a seamless transition which will see the base automatically move to Rakuten TV. Off-net transactional users will be able to watch their purchased content through Rakuten TV where available and can purchase new content in 4K UHD across a number of compatible Smart TVs.
TalkTalk broadband and TV subscribers will remain unaffected. As such, customers will still be able to access all of their existing purchased content via their TalkTalk TV set top box, or through the TalkTalk TV app online, on iOS and Android enabled devices.
Affected users will receive an email by Talk Talk with details on how to complete the transition.
Josep Mitjà, COO and Co-Founder of Rakuten TV, said “We are delighted to grow the Rakuten TV business in the UK with this acquisition and are thrilled to provide this new cohort of off-net transactional customers with the ultimate home cinema experience which can’t be beaten elsewhere and with the latest cinema releases directly into homes. We are confident that users will love the choice in content and the quality in which they can experience cinema at home with Rakuten TV.”
About TalkTalk TV
TalkTalk launched its TV offering in 2012 and it quickly became Britain’s fastest growing TV service. To date around 1.3 million customers, over a third of all TalkTalk homes, take TV from the value for money provider. As a result of a number of high profile content deals, TalkTalk TV viewers have access to both Sky Sports and BT Sport, Netflix, hit HBO shows such as Westworld Game of Thrones and blockbuster movies to rent and own from all major studios.
About Rakuten TV
Rakuten TV – “Your cinema at home” - is one of the leading Video-On-Demand platforms in Europe providing the latest movie releases with the latest technology in a true cinematic experience available on Smart TVs. Rakuten TV is currently distributed in 12 countries and it is part of the Internet and e-commerce Japanese giant Rakuten, now sponsor of FC Barcelona and The Golden State Warriors and Shakira’s El Dorado Tour.